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Greengenuity

Saturday, May 31, 2008
5:30 pm - 6:30 pm

Media personality, author and self-described Lazy Environmentalist Josh Dorfman led the audience on an investigation of the ever-growing spectrum of choices presented by the marketplace for the would-be green consumer. Using the premise that reducing one’s carbon footprint need not be painful and might even be stylish and yield benefits to health and well-being, this program was a must for any savvy shopper wishing to make choices, beyond changing lightbulbs, that will help preserve the environment.

Joining Dorfman was green-goods pioneers Mary-Lou Jepsen, inventor of “One Laptop per Child’s” ultra low-power, low-cost computer, and Eben Bayer and Gavin McIntyre, the entrepreneurs who turned a college dorm-room experiment using mushrooms into a product line of viable and infinitely recyclable packaging and home insulation materials.

Participants

Eben BayerEnvironmental Entrepreneur, Inventor

Eben Bayer uses biology to solve important environmental challenges by growing safe and healthy new materials as well as envisioning creative ways to use natural technology at industrial scales and in consumer applications.

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Josh DorfmanEnvironmental Entrepreneur

Josh Dorfman is an environmental entrepreneur, green-living advisor, media personality and author. He wrote The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living. Dorfman is the founder and CEO of Vivavi, a retailer of modern, green furniture and home furnishings.

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Mary Lou JepsenOptical Scientist, Engineer, Physicist

As lead innovator of “One Laptop Per Child”, Mary Lou Jepsen created the world’s most inexpensive, low-power laptop, enabling its distribution to children in developing countries. Her company, Pixel Qi aims to revolutionize the electronics industry with a new generation of screens.

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Gavin McIntyreEnvironmental Entrepreneur

A co-founder of Ecovative Design, Gavin McIntyre is an avid backpacker with an intense interest in preserving the natural world. Under McIntyre’s direction, Ecovative garnered a grant from the New York State Energy and Development Authority to fund the testing of its flagship product, Greensulate™ organic insulation.

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