About This Video

Hormonal changes in the body can often give off scent cues, whether we’re aware of them or not. For example, factors such as sexual maturation, pregnancy, and ovulation all cause subtle changes in scent. So when researchers wanted to test the effect of unconscious social cues, where did they go? To a strip club. Scent scientist Leslie Vosshall explains the bemusing study that put the unconscious side of attraction on center stage.
More videos from this series: Scents and Sensibilities
Want more? Read about this and other, less provocative, studies on the WSF Blog

Image courtesy of Evan Sung; Recorded June 2011; Posted August 2011